From Rejecting Small Orders to Doubling Revenue: How a Russian Bag Manufacturer Grew His Business with digital printing machine from BY-IFEEDER

Six months ago, Dmitry from Moscow was running a typical custom bag printing shop. He had good equipment, loyal customers, and steady work. But he had one big problem: he kept turning away small orders. A café wanted 200 branded takeout bags. A startup needed 100 totes for a product launch. A local boutique asked for 50 gift bags for a holiday sale. Every time, Dmitry said no. The orders were "too small" to justify the setup costs. Then he bought a BY-IFEEDER digital printing machine. Everything changed. This is his story. 

Part 1: The Problem – Saying No to Small Orders

Before finding BY-IFEEDER, Dmitry relied on traditional flexo printing. He knew the math well. A set of printing plates cost him $400 to $800 depending on the colors. Setup took two to three hours of his technician's time. To make a profit, he needed each job to be at least 2,000 to 3,000 bags.

"Every week, I received calls from small businesses wanting print 100 or 200 bags," Dmitry said. "I wanted to help them. But with my old machine, I would lose money on those orders. So I said no, again and again." What Dmitry did not realize was the long-term cost of saying no. 

Lost Opportunity The Real Cost 
A café with a 200-bag order  They found another printer. When they needed 10,000 bags six months later, they did not call Dmitry.
A startup with a 100-bag sample order They went to a cheaper, lower-quality supplier. Dmitry lost the chance to earn their loyalty.
A boutique with a 50-bag holiday order They remembered Dmitry could not help. Next time, they did not even ask.

"The worst part was not just losing the sale," Dmitry explained. "It was knowing that my competitors were building relationships with these customers. Every small order I rejected was a customer I would never get back."

Part 2: The Search for a Solution

Dmitry started looking for a printing machine that could handle small orders profitably. He searched online, visited trade shows, and talked to other bag manufacturers. He had three main requirements:

Requirement  Why It Mattered 
No plate fees  He wanted to say yes to any order size without worrying about fixed costs.
Fast setup He needed to switch between jobs quickly, sometimes several times per day.
Print on finished bags Many of his customers wanted bags with attached ropes or handles. His old printing machine could not handle them.

Then Dmitry found BY-IFEEDER at an industry exhibition. He watched a live demonstration of the digital printing machine. He saw how it fed finished non-woven bags with attached ropes, printed white plus full color in one pass, and stacked them automatically. He spoke with our engineers about his specific needs. 

"Within ten minutes of watching the machine run, I knew this was what I had been looking for," Dmitry said. "No plates. No minimum. It printed on bags that already had handles attached. I asked for a quote that same day,and visited manufacturer factory the second day." 

Part 3: The Machine That Changed Everything 

Feature What It Means for Dmitry
10 Seiko 1536 print heads White + CMYK full color in one pass. 
20mm print head height Clears bag ropes and handles easily. Prints on finished bags, not semi-finished product.
Auto-feeding system and manual feeding system The machine pulls bags from the stack automatically or manually.
Auto-rectify with ±0.5mm accuracy Corrects crooked bags before printing. No wasted prints from misalignment.
Plasma treatment unit Prepares the bag surface so ink sticks permanently. No smudging, excellent colorfastness.
UV curing system Dries ink instantly. Bags are ready to pack the moment they come out.
Auto-collection conveyor Stacks finished bags neatly. One operator can run the whole digital printing machine.

 Dmitry purchased a BY-IFEEDER digital printing machine  with the following configuration: The digital printing machine arrived at Dmitry's Moscow facility two months later. BY-IFEEDER sent an engineer to handle installation and training. Within three days, Dmitry's team was running production jobs."The training was surprisingly simple," Dmitry said. "My operator learned the basics in about thirty minutes. Load a file, type in the quantity, press start. The machine does the rest." 

Part 4: The Results – From Saying No to Saying Yes

Six months after installing the BY-IFEEDER digital printing machine, Dmitry shared his results. They exceeded his expectations.

Result 1: He stopped rejecting small orders.

In the first month alone, Dmitry accepted eight jobs that he would have rejected before. These included:

  • 200 branded bags for a local coffee shop's weekend promotion
  • 150 custom totes for a startup's product launch event
  • 75 gift bags for a boutique's holiday sale
  • 300 bags for an influencer's limited merchandise drop

"Each of these orders was profitable," Dmitry said. "Not just break-even. Actually profitable. The customers paid a fair price, and I made good margin because I had no plate costs." 

Result 2: His revenue grew by 40% in six months

Before BY-IFEEDER After BY-IFEEDER
Only accepted orders of 2,000+bags Accepts orders as small as 50 bags
Average order value: $3,500 Average order value: $1,200 (more orders, smaller each)
Monthly revenue: $28,000 Monthly revenue: $39,000
3-4 large jobs per week 15-20 jobs per week (mix of sizes)

"Smaller orders have higher margins," Dmitry explained. "Customers are willing to pay more per bag because they have no other options. No one else will print 200 custom bags for them. So they pay a premium, and I still save them money compared to traditional quotes."

Result 3: He gained new customers who became repeat buyers

The café that ordered 200 bags for a weekend promotion came back two months later. They needed 500 bags for a seasonal campaign. The startup that ordered 100 totes for a product launch is now discussing a 5,000-bag order for their next phase.

"Small orders are like samples," Dmitry said. "Customers test you with a small job. If you deliver quality and speed, they come back with bigger jobs. I would have never gotten these customers if I had kept saying no."

Result 4: He became known as "the printer who says yes."

Word spread among local businesses. Dmitry gained a reputation as the bag printer who would take any order, no matter how small. His phone started ringing more often.

"Other printers in my city still reject small orders," Dmitry said. "So when a business needs 100 or 200 bags, they have nowhere to go. Now they come to me. I have customers who drive across the city just because they know I will say yes."

Part 5: Dmitry's Advice to Other Bag Manufacturers

We asked Dmitry what he would say to other bag manufacturers who are still rejecting small orders.

"Stop making the same mistake I made," he said. "Every small order you reject is a customer who will never come back. And while you say no, your competitors are saying yes."

He shared three pieces of advice:

1.Do the math again

"Traditional printing machine only works for large volumes. Digital printing machine works for everything. Once you understand that fixed costs are gone, you will see small orders differently."

2.Trust the technology

"I was nervous about print quality on finished bags with ropes. But the BY-IFEEDER digital printing machine handles them perfectly. The plasma treatment and UV curing make the ink stick. No smudging, excellent colorfastness."

3.Start small and grow

"You do not need to replace your whole operation overnight. Keep your traditional press for large runs. Use the digital machine for small orders, samples, and fast-turnaround jobs. They work together."

Part 6: The BY-IFEEDER Difference

Why did Dmitry choose BY-IFEEDER over other digital printing machine brands? He gave four reasons:

Reason What It Meant to Him
Proven technology He saw the machine running live with his own materials. No guesswork.
20mm print head height Other machines could not handle his bags with attached ropes. BY-IFEEDER could
White ink White ink be printed on bags is not a simple technology.(The next news will focus on the importance of white ink.)
Complete system Auto-feeding, plasma, printing, UV curing, auto-collection – all in one integrated line
Responsive support Our engineers answered his questions before and after the sale. Installation and training were smooth

"The BY-IFEEDER team treated me like a partner, not just a customer," Dmitry said. "They helped me think about which configuration would work best for my specific orders. They did not try to sell me something I did not need."

Part 7: Key Takeaways from This Case Study

If you are a bag manufacturer still rejecting small orders, here is what you can learn from Dmitry's experience:

Lesson What It Means for Your Business
Small orders are not losses With a digital printing machine, small orders have no plate costs and no minimums. They are profitable.
Small orders lead to big orders Every customer starts somewhere. Say yes to the small test order, and they will come back when they need volume.
Speed is a competitive advantage Traditional printers take days or weeks. With a digital machine, you can deliver same day. Customers will pay for speed.
Reputation matters Become known as the printer who says yes to any order. Word will spread, and customers will find you.

Part 8: Ready to Grow Your Business Like Dmitry?

Dmitry's story is not unique. Bag manufacturers around the world are discovering the same truth: small orders are not a problem to reject. They are a growth opportunity to capture.

BY-IFEEDER's digital printing machine gives you the power to say yes to every customer, no matter how small their order. No plate fees. No minimum quantities. Same-day turnaround. Quality prints on finished bags, even with ropes attached.

Contact us for:

  • A free consultation about your specific needs
  • A live demo of the digital printing machine
  • A factory visit to see the equipment in person
  • A quote customized for your business

About BY-IFEEDER

Guangzhou Baiyi Identification Technology Co., Ltd. (BY-IFEEDER) has specialized in intelligent feeding and digital printing technology since 2010. We hold dozens of patents and manufacture all our equipment in-house. We help bag manufacturers around the world capture the growing small-batch custom order market.

Website: www.by-ifeeder.com

Email: easy.oyhh@by-ifeeder.com.cn

Phone & Whatsapp: +8613435663216


Post time: May-28-2026